Publisher growth
The publishing industry’s digital disruption is ongoing.
In this era, publishers who are leading are those who have been consistently experimenting and innovating.
PayPer offers strong benefits to innovative publishers focused on maximizing growth opportunities.
Let's discuss how.
With PayPer, publishers can price their individual articles under two major categories:
Micropayment
Less than a dollar, focused on engaging casual and serious readers who want to sample your content.
Premium
Higher costs, exclusive, high-quality journalistic content that piques the interest of serious readers.
Protect and grow subscriptions
Strategically enable micropayments for designated content
Determine articles, categories/sub-categories, news series, etc., that pique the interest of casual readers. Keep some premium articles stored for subscribers only, driving up the interest of serious and enthusiastic readers to subscribe. Reconvert former subscribers with special offers.
Strategically price premium content
Designate some articles as premium articles priced at a point that consuming a few of them automatically hits close to the subscription fee and offers readers a choice to convert.
Create campaigns that target youth and incentivize content consumption
Young people are showing less interest in traditional news than older generations. The publishers of today who can win this audience will be the leading publishers of tomorrow.
Enable referrals by family and friends
Let subscribers invite family and friends to read your articles with free PayPer credits.
How does PayPer help grow subscriptions?
Open up additional revenue stream
Sell premium content
Sell exclusive content and earn from trending news such as international or national sporting events, curated archived contents, investigative journalism write-ups, etc.
Collect contributions
After reading specified articles, ask for contributions using PayPer.
Monetize your archives
Package old issues and articles for sale through PayPer.
Offer live and exclusive event coverage
Partner with advertisers
Invite brands to sponsor premium content and enable readers free access to the sponsored article through PayPer. Enable advertisers more opportunities to share paid features with their network.
Connect with new customer segments
- Customers who can’t afford subscriptions but are interested in purchasing content.
- Subscribers loyal to competitors who want to sample and purchase your content.
- International readers who are visiting your site only for a specific content.
- Occasional readers who are interested in paying for one or a few contents but not interested in subscription.
- Small or medium businesses looking to buy specific contents for their team members without paying a subscription fee for each member.
We walk hand-in-hand with publishers.
You'll have the opportunity to co-create case stories and case studies to maximize your success and highlight it. From optimizing performance to achieving growth targets, PayPer team is there to help you enrich your conversion strategy.
Ready to convert readers?
Let’s discuss how we can help you convert readers to customers and subscribers.
